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Livestock and Dairy Development Organization

The need for development of the livestock sector methods have been considered greatest factors contributing the economic empowerment of communities. Keeping this in view, a dairy value chain project, with the financial assistance of PPAF, was designed with objective to organize farmer communities at a platform and to develop the capacity and knowledge of dairy holders for livestock and agriculture development in district Nankana Sahib.

It was also aimed at enabling farmers in direct marketing of their products and minimize the exploitation by middle men so that they could get the full reward of their labor. The main objective of the project was women empowerment through the provision of opportunities to participate in the process of development because women are more than 70% of our population and work in agriculture and livestock sector working with men. It was also aimed at enabling farmers in direct marketing of their products and minimize the exploitation by middle men so that they could get the full reward of their labor. The area of Nankana Sahib is very good for milk production but due to lack of awareness and any training, the local farmers were being exploited by local milkmen. They were taking milk at nominal price. In this backdrop, RCDS mobilized local communities and formed a community-based Livestock and Dairy Development Organization (LADDO) comprising small dairy holders to save them from exploitation of local milkmen in four union councils in the surroundings of Mandi Faizabad, District Nankana Sahib.

After that mobilization team identified potential farmers and arranged capacity building plan for them for the formation of a community organization. On the completion of capacity building, members elected the executive body of LADDO. After the election registration process was started and with the technical support of RCDS, this organization became registered body under Societies Act 1860. LADDO provided a platform to small dairy holders where they can pool in their resources, enjoy benefits of economy of scale, ensure competitive price of their produces (milk and its bye products) and get rid of exploitation by middleman. LADDO has bridge the demand - supply gap between consumers and milk producers. The farmers themselves control milk collection, transportation & storage and milk marketing mechanism and earn very good profit. Under this project, RCDS facilitated LADDO executive body to establish an outlet in Lahore, which is providing pure milk and its bye-products to almost 700 customers on daily basis.

Surriya's Story